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Boost Brand Loyalty While Supporting Student Food Security

Cocendo helps brands transform advertising and loyalty budgets into measurable social impact, powered by the Crescendo Coalition Wallet.

Why Brands Partner With Cocendo

Consumers expect brands to contribute to meaningful community outcomes. Cocendo gives brands a transparent, measurable way to connect loyalty programs and ad spend directly to student food security.

  • PFAM Campaigns — Fund vouchers and impact credits that flow directly into the Wallet.

  • BLOC Campaigns — Target specific communities, campuses, or regions with Wallet‑activated support.

  • Transparent Reporting — Every dollar, point, and voucher is tracked and verified.

PFAM: Purpose‑Funded Advertising Model

PFAM turns brand advertising into measurable impact.

  • Brands allocate a portion of ad spend into PFAM.

  • PFAM generates Charity Points that appear inside the Wallet as impact credits.

  • Students redeem vouchers privately and with dignity.

  • Brands gain visibility and goodwill every time a voucher is redeemed.

BLOC: Brand Loyalty Outreach Campaigns

BLOC campaigns let brands target specific communities with Wallet‑driven support.

  • Campus‑Focused — Deliver vouchers directly to students at partner institutions.

  • Region‑Focused — Activate Wallet credits in specific neighborhoods or merchant networks.

  • Impact‑Focused — Every campaign is tracked, reported, and verified.

The Crescendo Coalition Wallet

The Wallet is the universal interface connecting brands, merchants, institutions, and consumers.

  • Stores all vouchers, rewards, and impact credits.

  • Delivers PFAM and BLOC campaigns directly to consumers.

  • Tracks brand contributions transparently.

  • Ensures students redeem support with dignity and privacy.

Why Brands Benefit

  • Measurable ESG Impact — Every campaign tracked and reported.

  • Consumer Trust — Customers see brand contributions inside the Wallet.

  • Community Goodwill — Brands become part of the solution to student hunger.

  • Coalition Visibility — Merchants and institutions amplify brand impact through shared loyalty.

Wallet Pricing for Merchants

  • Free for the first 6 months

  • $99/month per merchant location thereafter

Brands fund PFAM and BLOC campaigns directly; merchants subscribe to the Wallet to activate coalition loyalty.

Join the Movement

Cocendo helps brands turn loyalty budgets into lasting impact.

 Partner with merchants, institutions, and communities to fight student hunger while building brand loyalty.