FAQ - Cocendo Ecosystem
Cocendo is a coalition loyalty and marketing platform that turns everyday commerce into a sustainable engine for student and family support. It uses the Pre‑Funded Advertising Model (PFAM) to align merchant and brand marketing budgets with measurable community impact.
Cocendo operates the commercial engine. The Gordon L. Diewert Foundation (Diewert.org) administers all voucher programs, maintains direction & control, and ensures CRA compliance.
No. Cocendo is a Canadian corporation. Diewert.org is the registered charity. Cocendo generates Charity Points; Diewert.org converts them into vouchers.