FAQ - Cocendo Ecosystem
Cocendo is a coalition loyalty and marketing platform that turns everyday commerce into a sustainable engine for student food security and community impact.
Cocendo operates the platform and programs. Diewert.org, a registered Canadian charity, receives and distributes charitable funds generated through the Cocendo ecosystem.
No. Cocendo is a social enterprise and technology platform. Diewert.org is the charitable partner responsible for donations, tax receipting, and distribution.
No. There is no sign‑up or subscription fee. Merchants only pay when Cocendo successfully drives a qualifying customer visit.
For each eligible transaction involving a Cocendo discount, coupon, or Charity Bank incentive:
$1.00 goes to Diewert.org for food programs
$0.50 supports Cocendo’s operations
Cocendo uses:
Coalition loyalty
Targeted Charity Bank campaigns
Trackable coupons
Local marketplace placements
These tools drive high‑intent customers to your store and encourage repeat visits.
The Charity Bank is a pooled fund of Charity Points.
Cocendo can direct these points to specific merchants, guaranteeing a predictable volume of spending from designated beneficiaries (e.g., students, charities).
Unredeemed Customer Points may convert into Charity Points after a set period.
These points support food‑security initiatives and can drive additional traffic to merchants.
When brands pay for product placements, advertising, or point purchases tied to your store, Cocendo shares a portion of that revenue with participating merchants (e.g., 40% of qualifying brand revenue and up to 60% of relevant point income).
There is no upfront cost and no long‑term commitment. Your only costs are:
The discounts you choose to offer
The $1.50 per‑visit fee for qualifying transactions
These function as performance‑based marketing expenses.
Yes. Campaigns can direct points, coupons, or Charity Bank redemptions to:
Specific schools
Geographic regions
Partner organizations
Cocendo provides dashboards or reports showing:
Points issued
Redemptions
Associated transactions
Charitable outcomes
Data is aggregated and/or anonymized where appropriate.
By:
Shopping at participating merchants
Participating in promotions
Receiving sponsored or Charity Bank allocations
No. Participation is free.
You may choose to purchase gift cards or make donations, but basic loyalty participation has no cost.
If points are not redeemed within the specified period (e.g., 90 days), they may convert into Charity Points and support food‑security programs.
Cocendo will notify users where required.
Students receive support through gift cards or similar tools that function like regular payment methods — ensuring dignity, privacy, and zero stigma.
Yes. Cocendo provides dashboards or summaries showing how your spending, redemptions, and unredeemed points contribute to food‑security outcomes.
Personalized gift cards are digital cards tailored for a specific merchant or campaign.
A small technology fee (e.g., $3.00) is paid by the purchaser, with portions supporting food programs and Cocendo operations.
Expiry rules depend on local law.
Cocendo clearly displays expiry policies at purchase.
Where legally permitted, unused balances may convert into Charity Points after required periods. These support food programs through Diewert.org..
Cocendo collects:
Basic contact details
Program participation data
Technical usage information
Full details are available in the Privacy Policy.
No. Cocendo does not sell personal information. Limited data may be shared with service providers, merchants, brands, and institutions for program administration and impact reporting — under strict contractual and legal controls.
Use the contact information provided in the Terms of Use and Privacy Policy pages.