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Why Cocendo

Food insecurity is rising. Cocendo turns everyday commerce into a sustainable solution.

We connect communities, merchants, brands, and institutions in a coalition that funds student food security — without asking anyone to spend more.

Cocendo connects communities, merchants, brands, and institutions in a coalition that funds student food security — without asking anyone to spend more.

As part of a registered charitable framework, Cocendo Spark keeps meal sponsorship accessible, efficient, and impact‑driven. Together, small daily actions become sustained nourishment — building a future where no student is left hungry.

The Problem: Student Food Insecurity

Across Canada, post‑secondary students are facing unprecedented financial pressure.

  • Rising tuition, rent, and living costs force students to choose between essentials.

  • Traditional food‑bank models, while vital, can be stigmatizing and difficult to access.

  • Institutions often lack the budget or capacity to run long‑term food programs.

This isn’t just about hunger — it affects mental health, academic performance, and student retention. Students can’t focus on their education if they’re worried about their next meal.

Why Traditional Charity Isn’t Enough

Charity remains essential — but it has structural limits:

  • Funding depends on one‑time donations and unpredictable fundraising cycles.

  • Support can unintentionally create stigma or dependency.

  • Institutions and non‑profits face heavy administrative burdens.

Canada needs a model that funds food security through the normal flow of commerce, not just through appeals for donations.

Our Solution: The Cocendo Coalition

Cocendo is a coalition loyalty ecosystem that turns everyday actions into food security for students.

  • Consumers earn rewards and impact credits through everyday purchases and engagement.

  • Merchants gain new and repeat customers and share in brand‑generated revenue.

  • Brands fund measurable social impact through advertising and loyalty budgets.

  • Institutions support students without increasing budgets or administrative burden.

 

Diewert.org ensures every dollar is handled with integrity and distributed in a dignified, stigma‑free way.

This isn’t charity added on top of commerce — commerce itself becomes the engine of impact.

How Cocendo Works

Turn everyday purchases into meals for students, without extra cost to consumers. A simple, transparent system where merchants, brands and institutions all win while funding food security.

Earn

Consumers earn rewards and impact credits by shopping at participating merchants, engaging with brands, and participating in the movement.

Give

A substantial portion of advertising revenue and partner contributions flows directly to Diewert.org, Cocendo’s charitable distribution partner.

Track

Every contribution is transparently tracked, reported, and verified. Students receive support through a dignified,
stigma‑free model.

Why Cocendo Is Different

  1. Built for Scale
    Cocendo grows with the community — more merchants, more brands, more institutions, more impact.​

  2. Dignity by Design
    Students receive support through tools that look and function like any other payment method — not through food‑bank lines or labels.​

  3. Sustainable Funding
    Impact is powered by the natural flow of commerce (merchant fees, brand advertising, gift card breakage), not endless fundraising.​

A Win‑Win for Everyone

Merchants
New and repeat customers, plus passive income.

Brands
Measurable ESG impact and community goodwill.

Institutions
Student support without added cost or administration.

Consumers
Rewards and impact — simply by participating in their community.

 

Transparency & Trust

Cocendo partners with Diewert.org, a registered Canadian charity, to ensure:

  • CRA‑compliant distribution and receipting

  • Transparent reporting on funds raised and meals provided

  • Independent governance and clear separation of duties

Cocendo Social Engine Inc. operates the platform. Diewert.org manages charitable distribution. This structure ensures every dollar is handled with integrity.

Join the Movement

Cocendo is a coalition — a shared loyalty ecosystem where everyday commerce becomes a force for good.

If you’re a merchant, brand, institution, or community member who wants to help end student food insecurity in a simple, dignified, and sustainable way, we’d love to have you with us.